The 64,000-square-foot, $34 million entertainment venue and brewing production facility set to open on North Main Street next year is about more than beer.

It’s about opportunity.

Peak Drift Brewing Co., the latest project of the Middleton family, is located in an Opportunity Zone, one of nearly 9,000 areas throughout the country designated for incentivized economic development through 2017 federal legislation sponsored by Sen. Tim Scott. Investors receive tax benefits to invest in low-income communities certified as Opportunity Zones by the U.S. Treasury Department.

“People say why not Charleston? Why not Charlotte? Why not Greenville? Why not Miami?” Greg Middleton, who will own Peak Drift along with sister Sara Middleton, said during today’s official announcement of the brewery’s name and head brewmaster.

“You can take the money and the capital you’re doing here and go anywhere. I’m not from Miami, and neither is Sara. I’m from Columbia, I’m from South Carolina, and I want this to be something that Columbia can truly be proud of.”