Jason Snyder, Vice President of Sales and Operations with Peak Drift Brewing Company, says their new 17-ton printing program they’re calling “Peak Press” allows the brewery to directly print graphics onto cans — making the cans 100% recyclable.

Greg Middleton, co-owner of Peak Drift Brewing Company, says this also allows Peak Drift to print, fill, and package their beverages in the same facility, adding, “And so there’s just a lot more options, and being able to do all that in house without the beer having to leave or go outside, it’s certainly a lot easier.”

Snyder and Middleton say digital printing is also safer for the environment than traditional labels or shrink-wraps — which are not recyclable unless the plastic is cut off, or burned off, of the can.